West East Journal of Social Sciences

Digital Globalization - A New Era of Global Streams

Megi Kavtaradze — 2022-04-28

Annotation. Digitalization in international trade, economics and financial circulation has significantly defined the peculiarities of 20th century globalization. By 2008, direct financial and economic turnover had declined significantly, and a new type of flow, known as "digital globalization," was emerging. The driving force behind these processes has been artificial intelligence, cyber security, virtual reality, social media, the digital tax system, and data science. It is interesting what factors led to the change of the classical form of globalization with digital globalization, and therefore the aim of the paper is to seek an answer to this question in the technological revolution. The development of digital globalization has not been a one-day process, so it is necessary to study its historical development in the context of the industrial revolutions. The paper reviews the processes of generation and transformation of technological indicators, in which artificial intelligence, Big Data, Cloud Computing technologies and robotics are central. Finally, this argues that modern globalization is the fruit of new digital flows and an irreversibly evolving phenomenon that will unite states around common interests, economics and politics, and that despite the challenges, digitalization will still be able to cover all parts of the world. Will the world's human resources be depleted in the era of "great automation"?

The Action Based Effective Leadership Development and Influence Framework: From Program to Full Course

Adam Payne — 2022-06-25

This paper will discuss the application of the action based effective leadership development and influence (ABELDI) framework as an undergraduate and graduate leadership development program and a learning practice in higher education. The psychology of leadership course was offered as a special topics elective course at an undergraduate institution of moderate size in the northeastern region of the United States for six semesters prior to receiving full course approval for Spring of 2022. An overview of the ABELDI framework is presented along with related literature, and student perceptions of the course from both semesters are analyzed. As a result of reading this paper, readers will have the opportunity to learn about and examine the impact and student perceptions of an effective leadership framework in a leadership course at a specialized institution of higher education.

Heritage Tourism Promotion Through Marketing Philosophy

Mukesh Ranga — 2022-06-30

Destination image has been defined as an individual’s mental representation of knowledge (beliefs), feelings and overall perception of a particular destination (Crompton, 1979a; Fakeye& Crompton, 1991). World Heritage Sites belong to all people of the world, irrespective of the country in which they are located. It is a universal application what makes the concept of world heritage exceptional. This has been declared in the Convention on the Protection of World Cultural and natural Heritage of UNESCO in 1972. As travellers become more sophisticated, destinations need to become more originative in capturing those tourists. A potential tourist destination needs to create a brand image to compete in the global tourism marketplace. The methodology is based on available secondary and primary data from government bodies of India and relevant international organisations, several factors are identified that affect the implementation of marketing philosophy in area of Heritage Destination Tourism. Important initial measure would improve coordination in order to achieve more Tourist-friendly destination. Marketing philosophies cannot be understood simply but can create platform for defining business objectives and strategies, and creation of tourist products which deliver unique experience to tourist and generate profit for heritage tourism destination. It is an initiative to look over the ultimate Sources of heritage marketing – is it well worth?