University Management Strategy In The Context Of Social Responsibility

Abstract

Corporate Social Responsibility (CSR) is gaining more and more importance nowadays. It is connected with the activity that includes the ethical conduct of the organization towards the public, in particular its recipients, employees, other stakeholders as well as the impact on the natural environment. The universities deserve special attention in terms of socially responsible activities, which play a huge role in shaping the society, its development and are a source of information for it. The role of higher education in the context of social responsibility is special. This is due to the fact that, like any educational institution, they are responsible for educating and taking care of young people. Therefore, they bear huge responsibility for the knowledge and skills they provide their students, and thus how they will be able to cope in their lives. However, the university responsibility does not end with this. In addition to educational activities, they also conduct research activities. This means that it is in them that new discoveries are made and the further direction of societies development is shaped. The topic of the work is research in the field of university management strategy in the context of the idea of ​​social responsibility. The work includes collecting, processing and analyzing data, information and knowledge necessary to identify applicable management strategies at selected universities. The developed conclusions will contribute to building a list of recommendations of a new university management strategy taking into account the concept of social responsibility.